hair care made easy.
easy to use.
easy on your wallet.

we bridge the gap between drug store and
high-end hair care because who says good
hair has to be out of reach.

we’re a team of
millennial women
making the best
shampoo at the best
price for people like
us (and our plus
ones, friends, family,
and kids).

no parabens. no gluten.
no harmful sulfates.

austin is the
inspiration behind
our brand. like Verb,
it’s easygoing, active
and embraces a no
nonsense lifestyle.

new york is where we’re based. like VERB it’s
innovative, high-energy and strives to be the best.

real people, real
products, real results.

Clean Beauty Clear Conscience

Simple, natural and safe for hair as well as the environment. Our clean beauty formulas were developed because we believe that beauty should be beyond compromise. 

Coconut Water

coconut water is the foundation of all of Aluram's water based formula's-Why? its known as "nature's most perfect water", the refreshing juice hidden within the coconut is a rich, hydrating elixir packed with electrolytes, amino acids, vitamin c and potassium. These nutrients are essential in providing hydration, strength and shine creating a healthy environment for both scalp and hair.

Marula Oil

Aluram is Marula backwards. Why Marula? It has a very small molecule which is very light in texture allowing it t easily absorb into the hair. Marula provides antioxidants, hydration, and a a satin feel to the hair while smoothing the cuticle & helping to protect against environmental stresses. Marula Oil is featured in all Aluram formulations.

Worry Free Haircare

Aluram is not only Vegan, it is free of gluten, sulfates, paragons and animal cruelty. We've cleaned up haircare. Our "not a chance" list holds us accountable, continually driving us to find better, safer, non-toxic ingredients for making hair shiny, healthy and beautiful. We also said yes to many functional and organic extracts. 

rewriting the standards of grooming. Fueled by the knowledge and artistry from leading barbers, STMNT is a unique brand that goes beyond the product, this is a brand with purpose. A collective that respects people that have bold, authentic statements to make. People that stand up for what they believe in. This is a community that honors craftsmanship and strives to do better.

STMNT is brought to you by the founding collective: Julius Arriola aka JULIUS CVESAR, Sofie Pok aka STAYGOLD and Miguel Gutierrez aka NOMAD BARBER. 

Barbers by trade and creators by nature, this team of innovators know the scene inside and out. And when you do that, you notice things. Things that could be better. Things that could be done differently. What’s the point in just going along with the daily grind if you can step it up a gear?

So, they joined forces to create something new, something better. STMNT is a unique brand with purpose. A modern barbering brand that shakes things up and makes a statement. 

our patented active chemistry works on a molecular level to repair damaged and broken bonds in the hair that are caused by chemical, thermal, and mechanical damage. you can use OLAPLEX to restore damaged and compromised hair, or add it to another service to provide the ultimate breakage insurance.

N°3 Hair Perfector

dramatically improve hair health, texture, and strength with our at-home bond building treatment.

N°4 BOND MAINTENANCE SHAMPOO

repair bonds while gently cleansing all types of hair. Impart moisture, strength, and manageability with every wash.

N°5 BOND MAINTENANCE CONDITIONER

restores, repairs, and hydrates without adding excess weight. Eliminates damaged frizz for strong, healthy, shiny hair.